TV Spots

Director: Mark Romanek

The goal of this campaign was to get consumers to buy Adele's latest album (+ exclusive tracks) at Target in a time where people aren’t buying physical CD’s anymore.

After rounds of concepting innovative and larger than life ideas, we came to the conclusion that the work should be as simple, elegant, and gimmick free as Adele herself.

The results were seven beautiful and unique spots each showcasing a song from her album. The spots aired on a primetime roadblock on major networks on the night before the album launch.  

The results? One third of all record sales were from Target.

TV

Director: Marc Forster

The Alfa Romeo brand has been around for 100+ years. But in the US, their cars are only just beginning to hit the roads.

The goal of this campaign was to not only introduce the brand to new customers, but also to write a love letter to life long Alfa enthusiasts.