Keeping Up WITH THE KARDASHIANS

SEASON 16 PROMOS

The Kardashians are the most famous family in America, if not the world. Their glamorous lifestyles are something that everyone sees on magazine covers and social media, but there is only one place you get a peek into their family life, and that’s on E!
So to show, and promote that dichotomy and exclusivity on E!, we create a campaign around the notion of “Beneath the Glitter, Family is Gold."

 
 

The INITIAL Mood boards

 
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THE SPOT

KEY ART ASSET

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SPECTACULAR OOH

 

The Spot was Spoofed By Ellen on Her Show

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& The Women Organically Posted Content

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