Netflix + Amy Schumer

OOH PR Stunt

Netflix tasked us with creating PR buzz around Amy Schumer’s latest comedy special. The work needed to not only be press worthy, but also funny in a “what would Amy do” kind of way.

The special was launching right after the 2019 OSCARS where Lady Gaga was predicted to win for “A Star is Born.” So we set out to poke a little fun at Gaga while showing off Amy’s star-power and wit.

We put a billboard within eye shot of the “ALLY” (Star is Born) billboard with our girl AMY looking just as smug. People went nuts.