NETFLIX + ENOLA HOLMES
A LETTER FROM HOLMES
On social, we teased that Enola needed help deciphering a curious code, which led to over 7,000 junior detectives ready to hop on the case.
Each of them received a mailed letter from Enola asking them to decipher a message she found using the cipher provided.
But one puzzle would be too simple for a Holmes, so readers were also asked to find a bit.ly link hidden in the first letter of each line,
which turned into a third puzzle for me to figure out how to include an “x” and random numbers in casual conversation. #xilften
ENOLA & CAST PAPER DOLLS
Illustrator: Kyle HIlton
Once detectives proved their skills in decoding, they received their next mission: mastering the art of disguise!
Each sleuth received free Enola Holmes paper doll downloads illustrated by the talented Kyle Hilton.
Instagram Stickers
We turned the paper doll illustrations into animated IG stickers for fans to use in their stories.
They could be used as decoration or be placed over an image of yourself to “try on” disguises.
Millie Bobby Brown herself dressed up in our top hat!
XilFten Mirror - LA TIMES Insert
We also created a mini newspaper section that felt straight out of 1980.
It was filled with puzzles, comics, a crossword puzzle and secret message you can decode.
Can you solve it all?