THE SNAPPLE FAICT GENERATOR
DIGITAL ACTIVATION
For over twenty years, fans have been nerding out on the fun facts that can be found under Snapple caps.
But how do we take Snapple facts to the future? With the advent of ChatGPT,
we saw a way for generative artificial intelligence to help fans create their own facts with their favorite tech.
Who knows, they might even find them on real caps in 2024.
SNAPPLEFAICTS.COM
Agency: Deutsch LA
CO-CCO: Ryan Lehr
CDs: Shiran Teitelbaum & Brynn Good
ACDs: Brandon Zach & Colleen Kessey
Design: Desmond Hsu