The Snapple blockchain bodega
The Metaverse is a new frontier, but in Fall of 2022 only about 1,000 people a week we’re tapping into it.
So how did we get over 1000 eyeballs checking out our activation every minute?
Easy, we partnered with the hottest streamers on Twitch to play our “Blockchain Bodega” live during sponsored ad breaks.
This made Snapple the first brand to create live ad breaks in the Metaverse.
2023 WEBBY Award Honoree
Metaverse, Immersive & Virtual Best Community Engagement 2023
