SNAPPLE ELEMENTS

OLV :15 x3

Director: Laura Murphy

Snapple Elements got a GenZennial reboot as a refreshing taste of the impossible. And along with a new formulation, comes a campaign that spins trends, the algorithm and the GenZennial trust in new age spirituality. By leaning into their nontraditional media buy, and the randomness of how we’re served online ads, Snapple has renamed Genzennial’s beloved “Universe” into the “Flavorverse.” If the Flavorverse has given us the impossibly fruity flavors of Fire, Air and Rain, then it’ll be the Flavorverse that tells you which flavor is right for you.

Snapchat Lens’